"Kill. Me. Now. Please. Somebody."
Their facial expressions said. I didn’t understand how they could spend 40+ years of their life doing dull work, all the while working to make someone else rich. (No offense accountants or IB’s – some of my dearest friends are in these professions today lol). But nobody else saw anything wrong with that. They only saw wrong in me.
My parents saw it. Friends. Siblings too. I couldn’t blame them. They were right. I never did fit into the mold society carved out for me. But I didn’t care.
My personal philosophy had always been: I’d rather be a massive failure than a mediocre success any day. Ever since I was a youngin, I always wanted the whole world or nothing.
“Top of the world or bottom of the ocean – F the middle.”
Problem was… I was moving towards becoming that massive failure. And with each new sunrise, it was becoming clearer and clearer. Yet my goal for life didn’t change: I viewed life as one big joke. As I laughed at the odds with the goal of living so incredibly well that death would tremble to take me.
Or at least, I tried. Some days, it grew too hard. And I would break down late at night with crippling thoughts of… "Maybe I’m delusional. And I’d be better off throwing dirt over my dreams and living an ordinary life."
But every time I had these thoughts, I would quickly snap out of it… and realize a ‘mediocre’ life wasn’t the life for me. My highest values had always been ambition, laughter and adventure. And the one goal I’d always had was to live a full life. I just wanted to leave the world thinking… "I did it. I lived a grandiose adventure." You know? So I refused to conform. Instead, I set the limits even higher. And dared to reach them. I started more businesses and took more risks. And because of my pigheaded discipline, I eventually started to win. Slowly at first with the odd copy promotion taking off with the poisons of failure laced in between. But then more quickly and consistently as the money started compounding more and more and I was making in one day what had previously taken me a year (or more) to make.
Since then, my overall journey has evolved from:
Stage 1 - DTC Copy Freelancer
Stage 2 - Agency owner (client basis)
Stage 3 - Agency owner (launching brands)
Stage 4 - Owning and running my own offers
Today I run 1 consultancy, 2 skools, and a hedge-fund style operation with a partner where we build and scale info/ecom brands.
When I’m not building and growing businesses, I write, go on long walks, make YouTube videos, record podcasts, discover the secrets of the Universe and act an overall fool because I believe life is one big game and I’m just here to play to the fullest! 🚀
Check out these podcasts I've done with my good friend Danny Miranda who has the GOAT podcast (highly recommend)